Keep Up with Your Competition with CRM Software

The real estate industry changes so constantly that even the most diligent broker or agent can use some assistance. Whether your office is technologically advanced, or is in dire need of tech updates, Imax CRM software is designed to help you make the business of buying and selling real estate much easier. Being able to integrate data, and automate business leads are just a couple of the valuable functions that will help keep you, and your associates one the right technology curve, while keeping up with your current competition. Below are pointers on how Imax CRM can help you.


Wait, What Exactly is CRM?

 If you are a real estate agent or broker, and aren’t using a CRM system currently, this section of the article is definitely for you. CRM is an acronym for Customer Relationship Management, and it is considered to be the most beneficial, strategic tool available to anyone involved in the sales field. However, real estate buying and selling requires a “customer management software”  that understands this unique dynamic tool. Your CRM system needs to be designed in a way that accommodates the needs of an agent or broker.

How CRM Works for You

 The CRM of today is literally a jack of all trades, and there is almost nothing that it can’t help you with. Right now, there are a lot of different ways to track things like client contacts, account notes, active property listings, and leads. However, you are probably using more than one system, or website to accurately track all of these moving pieces. If this sounds like it probably is not the most efficient way to manage business, you are absolutely correct. An all-in-one, web-based CRM system is the perfect solution to the management problem as mentioned earlier.

Organized Agents Have Happier Clients

 It is really difficult to meet the needs of demanding clients if you are not able to quickly provide the information that they are looking for. Here is an example, one that you have probably experienced at one point in your career:

A client contacts you to get an update on your account. You don’t have an answer right away, and you need to look up the information they are looking for. Meanwhile, you are busy acquiring new leads or sending out marketing emails, and you don’t have the time to respond right away. A couple of hours go by, and your client emails you again, but now they seems to be impatient because they urgently need the update. Now that they feel like they are being kept in the dark, you may have lost some of the trust or rapport that you worked so hard to build with that client.

If you had a CRM system in place, you would be able to look up the clients account, and provide any necessary information to the client in just a few keystrokes. Better yet, you might even be able to share updates with them directly from the CRM database, and the client would have all the current information, which means fewer emails hitting your inbox. Happy clients will feel inclined to stay with you from lead to close, and clients that feel uncertain about doing business with you will most likely leave you for a competitor.

 Can You Even Integrate?

Being able to combine data, contacts, and property listings all in one easy to use database is crucial to building a business that continues to grow. With a CRM system, you can integrate property listing feeds, email services, and even your social media accounts so you can access many resources with only single sign in. It may not seem like there is a lot of time spent logging into multiple accounts, but it’s a time waster to have to log into different systems, only to be able pull out a type of information. This creates information silos which can make it really difficult to understand the scope of your deal or project.

Being able to see all the different aspects of your sale in one location is beneficial in so many ways. Let Imax CRM solution help you to remain on top of you game and crush the competition. Contact us today to learn more about how we can help you build your business!


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