The Art of Talking - The Importance of Keeping up With Your Clients
There are definitely a lot of times when the though of communicating with your clients just seems like a daunting task. Of course, as a busy professional that relies on clients, you know that even the slightest amount of conversation with clients reaps great rewards. What if there was a solution that helped track contact information, tracked email correspondence, and could even help automate the email process? The answer is Imax CRM software and you might come to think of it as a real life saver. Let’s take a closer look at professional communication skills and how CRM can help keep you on the right track.
Do I Have to Pick up the Phone?
We have all had this feeling before, and the longer you wait to take action, the worse that feeling becomes. As a cardinal rule, if a client calls you, you should call them back. Unless of course, they follow up with an email before you get a chance to call them back. If you miss a call from a client and you are to busy to call back within an hour, it is perfectly acceptable to send an email letting them know when you will be able to call back. Of course, it is likely that you will run into clients that really prefer phone calls over emails. If this is the case, set up the expectation with them up front and make sure that they understand how you will be able to accommodate their needs along with meeting business needs.
If Your Client Prefers Phone Calls…
As stated above, some clients just prefer phone calls, and sometimes this poses a business problem. Luckily, this is a problem that CRM can help solve. There are two crucial elements that you need when dealing with a client over the phone to make sure you will be successful; updated notes and correct contact information. Within the CRM system you will be able to easily fill out client contact information to include all the different phone numbers they may be reached out, the multitude of email addresses that they may have, and even a physical address to send a thank you card. Should any of this information change, the database can be updated in time at all, making this the best resource that you could access. Additionally, you can keep updated notes on file, so you can record facts such as; things about the client you want to remember, updates to their property preferences, or listing updates that you want to report. Being able to contact your client using their preferred format, using their correct phone number, while providing correct information will make you look like a rockstar in your client’s eyes.
Communicate, Even You Feel Overwhelmed
During busy seasons, it is really easy to start feeling overwhelmed. While this is going to happen, it is important to not let this come in between you and an interested client. The CRM system can help by allowing you to automate some of your communications. You can set up auto response emails to your clients, and you can also send bulk email campaigns to them with just a few clicks. Imagine being able to send a quick message that lets your client know that you will get back to them as soon as you can with just a couple of clicks, or none at all. It would certainly free up some of your time, but it would also help your client feel that they are not being left out in the dark. You may even start to notice that you gain their trust, and they will be a little more understanding when things aren’t always perfect if they trust you up front. Communication is always one of the most important pieces of dealing with a client, and it is one that you can control and improve.
It goes without saying that in today’s competitive real estate industry proper communication can truly be the difference between closing a deal, or losing a client. Don’t let a simple act, like sending a follow-up email, come between achieving your sales goals. Let Imax CRM help you automate your communication tactics with an all-in-one CRM solution that you are sure to enjoy. Contact us today to find out how to get started!
