Some Important Facts

The Art of Talking - The Importance of Keeping up With Your Clients

There are definitely a lot of times when the though of communicating with your  clients just seems like a daunting task. Of course, as a busy professional that relies on clients, you know that even the slightest amount of conversation with clients reaps great rewards. What if there was a solution that helped track contact information, tracked email correspondence, and could even help automate the email process? The answer is Imax CRM software  and  you might  come to think  of it as a real life  saver. Let’s  take  a closer look at professional communication skills and how CRM can help keep you on the right track.

Do I Have to Pick up the Phone?

We have all had this feeling before, and the longer you wait to take action, the  worse that feeling becomes.  As a cardinal rule, if a client calls you, you should call them back. Unless of course, they follow up with an email before you get a chance to call them back. If you miss a call from a client and you are to busy to  call back  within an  hour,  it is perfectly acceptable to send an email letting  them  know when  you  will be  able to call back.  Of course,  it is  likely   that  you   will  run   into  clients  that  really   prefer  phone  calls  over emails. If  this  is the  case,   set up the  expectation with them up front and make sure that they understand how you will be able to accommodate their needs along with meeting business needs.

If Your Client Prefers Phone Calls…

 As stated above, some clients just prefer phone calls, and sometimes this poses a business  problem. Luckily, this is a  problem  that  CRM can help solve. There are two crucial elements that you need when dealing with a client over the phone to make sure you will be successful; updated  notes and correct contact information.  Within  the  CRM system you will be able to easily fill out client contact information to include all the different phone numbers they may be reached out, the  multitude  of email addresses that they may have, and even a  physical address  to send a  thank you  card.   Should  any  of this  information change,  the  database  can  be   updated in  time at  all,   making this  the best  resource that you  could access. Additionally, you can keep updated notes on file, so you can record facts such as; things about the client you want to  remember,  updates to their property preferences, or  listing updates   that  you want to report.    Being able to  contact your  client using  their  preferred  format,  using   their  correct phone number, while providing correct information will make you look like a rockstar in your client’s eyes.

Communicate, Even You Feel Overwhelmed

 During busy seasons, it is really easy to start feeling overwhelmed. While this is going to happen, it is important to not let this come in between you and an interested client. The CRM system can help by allowing you to automate some of your communications. You can set up auto response emails to your clients, and you can also send bulk email campaigns to them with just a few clicks. Imagine being able to send a quick message that lets your client know that you will get back to them as soon as you can with just a couple of clicks, or none at all. It would certainly free up some of your time, but it would also help your client feel that they are not being left out in the dark. You may even start to notice that you gain their trust, and they will be a little more understanding when things aren’t always perfect if they trust you up front. Communication is always one of the most important pieces of dealing with a client, and it is one that you can control and improve.

It goes without saying that in today’s competitive real estate industry proper communication can truly be the difference between closing a deal, or losing a client. Don’t let a simple act, like sending a follow-up email, come between achieving your sales goals. Let Imax CRM help you automate your communication tactics with an all-in-one CRM solution that you are sure to enjoy. Contact us today to find out how to get started!








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