Before jumping into ways to nurture your clients with video, it’s important to understand a few things first.
First: This article focuses on nurturing leads, not the sale of appointments.
Second: Lead nurturing is a method of keeping the lines of communication open between you and prospective buyers throughout their ‘stages of consideration.’
Third: Our business here today is discussing how-to nurture leads with personalized videos.
So, let’s get down to business.
1. Introduce yourself & your community
Without a doubt, the first video you should throw up on the internet is an introduction video. Also referred to as an “About Me” video, this clip acts as a live autobiography.
So, in place of filling up the screen with your personal history, professional accomplishments, and other credentials, put out a video.
At the end of the day, people either like you or they won’t. Either way, putting forth a video saves you a ton of time. Customers can see if they relate to you right away.
So, you save yourself a fair amount of time making an introduction video. Not to mention, you can avoid awkward interactions in-person by allowing your customer-base to get to know you.
Not only is it important to introduce yourself, but its also crucial to present your community in a good light. After all, prospective buyers don’t just want to know about specific listings.
They’re interested in the surrounding area as well. Much more, a guided video tour is a good idea. Capturing the local flavor on film affords your leads the chance to check out the scene in your neck of the woods with little effort.
2. Spruce up your emails
Do you currently have an email marketing campaign in full swing? Are you already using Gmail, Outlook, Yahoo, or Hotmail? Don’t worry. This task is where using a state-of-the-art CRM software, like iMaxCRM, makes a big difference.
Not only can this software sync-up with your current email provider, but it can also help you raise your brand awareness with custom templates. Not to mention, iMaxCRM even allows you to deliver personalized videos to your contacts.
3. Connect with your customer
The days of envelope-stuffing and cold-calling are coming to an end. So, instead of sending your clients a cheesy holiday card or canvasing random neighborhoods with flyers, consider a different strategy.
Send out an email with a personal video, and show your customer-base you care.
Similarly, you can add specialized videos geared towards your most promising leads into your email drips.
You could even make a captivating video or series of clips interviewing local business owners in a specific town. In this case, people will be able to relate to you much easier through video. Especially, if they see you’re actively involved with their community.
4. Make a new-listing video
Share real-time information about your latest listings with videos specifically targeting potential buyers, brokers, or other agents in your circle.
By and large, listing videos are the most common type of video on the market today. Highlighting your listing in a favorable light is a great way to impress leads at the “top-of-the-funnel.” Comparatively, these videos are also effective at shifting leads in the middle- or bottom-of-the-funnel towards phone calls, emails, and face-to-face meetings.
It’s also vital to instill a sense of urgency upon your viewers. Think about it. The longer a lead waits to view your listing, the less likely they are to act.
That’s why it’s essential you include actionable attention grabbers regarding your listing. For instance, mention that previous listings in the area didn’t last long. Even if this tactic gets you one more lead, it’s a lead you didn’t have before.
5. Educate your leads
Whether you plan to post it on YouTube or send it out in your email campaign, videos giving advice help you nurture leads in several ways.
For one, people seem to place more value on words from people on-screen. To put it differently, appearing in a video gives you a certain degree of authority among viewers. Furthermore, as an authority on a given topic, your leads will feel valued because you chose to share a practical piece of advice.
Another way to nurture your leads with educational videos is by going over content from your blog.
Not only does video give you a chance to expound upon ideas already aligned with your online image, but it also might help you reach a new audience.
Lastly, “how-to” videos and whiteboard videos are a great way to nurture your leads. Address an entire audience or address these informational videos directly to your customers. Whatever you decide, sharing your wisdom with your leads is a sure-fire way to win over more sales.
All things considered
An active lead generation campaign comes from a well-thought-out strategic marketing plan. Incorporated into a successful marketing plan, you need a robust website, a solid traffic-generation strategy, and effective CTAs.
Check it out:
According to a recent report, only 5% of firms do not have a website, compared to 93% who do have a website.
However, I’m sure you’re aware by now that having a website doesn’t guarantee you lead-generated business. Even an excellent site, with tons of traffic, doesn’t necessarily secure clients.
You need to nurture your leads.
A great way to nurture leads is by using a personal video.
Do you want to learn how to nurture your clients with video? iMaxCRM can help.
